For K&K, my role centers on shaping the overall design direction through product curation, concept development, and spatial composition.

The work spans the selection and refinement of the product range, ensuring a cohesive and forward-looking collection that reflects both quality and contemporary relevance.

I develop showroom concepts that go beyond display, focusing on composition, atmosphere, and storytelling. Products are curated and arranged to create inspiring environments that communicate a clear design vision, balancing brand identity with a sense of discovery. The approach is intentional and editorial designed to inspire clients, set direction, and position K&K ahead of the market.

Travel, research, and continuous exposure to international design inform the work, allowing the brand to stay relevant, informed, and aspirational. The result is a curated universe where furniture, objects, and space work together to express a distinct and evolving design identity.